Oba Kunta Octopus offers clients the rare opportunity to work with established professional editors and ghostwriters who will guide them through every step of the process to ensure that their book (and other communication project) is well written, meticulously edited, and published. At Oba Kunta Octopus, we specialize in Ghostwriting, Promotional Business writing, Memoir writing, Technical writing, Editing and proof-reading and Book publishing (eBook and printed book), including eBook conversion and self-publishing on POD).
Customers order and pay for your book online through stores like Amazon, Barnes & Noble or wholesale book networks including Ingram or Baker & Taylor.
We print, bind and package the order—even if it’s just one copy.
Printed books are shipped back to the retailer or wholesaler for fulfillment to their buyers. We collect the payment, deduct all printing and selling costs, and pay you the net sales.
And now that dream has come true – thanks to Oba Kunta’s Print On Demand (POD) program. Utilizing the latest in digital printing and modern logistics, indie authors can sell their printed book at Amazon, Barnes & Noble and dozens of other stores.
While it’s fast and easy for readers around the world to order your book, the process is a little more complicated behind the scenes. Rest assured that Oba Kunta is doing all of the heavy, technical lifting, but it’s important that authors who elect to purchase Print On Demand understand how they can take full advantage of this powerful selling program.
Most authors can’t wait to rush their finished book off into the marketplace. But that’s the last thing you should do! Think of it this way: You’ve spent months and possibly years to write and edit your book. Why would you want to waste all that time and energy on a poorly produced and hastily scheduled book launch?Set a Print On Demand release date about 8 weeks out. We recommend you make your book release date at least 50-60 days in advance of the day you upload your book file to www.obakunta.co.ke. Why? Because it takes time for your printed book to be created, proofed, printed and loaded into all of the retail systems. But don’t worry — It’s to your advantage to have a long pre-sales period for your book.
No two book projects are the same. As a result, your book project timeline will be unique. Many factors go into how long it takes – especially the time it takes for authors to approve their book proofs. But here’s a rough timeline you can use as a guide. Again – your timing will vary.
Week 1Author uploads book and all metadata (author bio, description, pricing, etc.) to Oba Kunta Octopus system, pays and checks out.
Week 2Author receives book proof to review. (If author has ordered cover design or book formatting, allow an additional 10 days for this stage of the process at minimum.) At this point, the clock stops at Oba Kunta Octopus and starts with the author. It’s up to the author how quickly or slowly this process will go. Authors can approve their book proof in 1 day or 101 days. The average time for proof approval is approximately 7 days.
Week 3 - 4Oba Kunta finalizes files and sends them to online book stores.
Week 4Your book will begin to appear at Amazon and other stores in a pre-sales status. Customers can purchase your book online but it will not be shipped until after the book release date. (Note this could be on Day 14 or Day 28 based on seasonality and other factors.)
Week 5 - 8Your book has been ordered by Amazon and is ready to be shipped to customers. To gauge reader demand, Amazon requires a minimum of 28 days in pre-sale status for all new titles. This allows them to calculate a 2 week inventory forecast. Amazon's goal is to maintain 2 weeks’ worth of inventory of your title in their warehouse so they can display a stocking message of "In Stock. Ships Today." They use demand during the pre-sale to build this forecast and then they order the books from us towards the end of the pre-sale. (Note – this could be on Day 40 to Day 60 depending on seasonality and other factors.)
PRE-SALEPromote your book like crazy during pre-sale — Pre-sale period is when your book is listed on Amazon and other stores prior to the published book launch date. After your book proof is approved we will send your POD files out to our entire retail store network. Your book will start appearing on the retail websites within 2 to 3 weeks. During this period of pre-sales status, your customers can order and pay for their book. Your readers’ credit cards won’t be charged until the book is actually released and shipped. Many authors plan out a multi-week pre-order period, with a different promotion each week to build the buzz. Authors hold contests, do chapter reveals, conduct giveaways, and host their own blog tours. The bottom line: whatever you would do for a book launch, start doing it now while your book is in pre-order status on the retail stores. Thanks to your book being in pre-order status, you can measure the effect of each of the tactics described above. Customer orders will come in during each weekly promotion. You can measure what works and what isn’t as effective. You’ll need to make sure you’re including the links to your book product page in each communication piece or web page. This makes it simple for your customers to order quickly. Your pre-sales window is when you should build the excitement for your launch. The longer your book is available for pre-order, the more time you have to send your eager readers to Amazon and the other stores to accumulate orders. All these orders count as sales on your release date, giving you a good chance at cracking some top-100 best seller sub genre lists in sites like Barnes & Noble and Powell’s.
Oba Kunta Octopus prints books “on demand” of the retailers such as Amazon, Barnes & Noble, Powell’s and all the rest. Okanga Ooko will print and ship your books to retailers based on their own inventory systems. We do not automatically ship books into the retailers’ warehouses. This is true for all Print On Demand (POD) programs, including Oba Kunta.POD listings are different from eBook listings on Amazon, Barnes & Noble and others. For the buy button on each store to show “In Stock”, stores require actual inventory in their warehouse so that they can fulfill orders upon request. Amazon and other companies use sophisticated inventory tools to determine how many books they need to have on hand to ship to customers. POD services allow self-published authors the opportunity to sell in these retailers without their own risk of inventory. Every POD title in every store will have periods of time when it is listed as “out of stock”. We cannot guarantee your book will be in stock 24/7/365. That’s not available via POD – from CreateSpace, Lighting Source/Ingram – or anyone else. Retail stores typically purchase a few books to have on hand – sell out – and then reorder. When they do not have physical inventory in their warehouse it will be listed as “out of stock”. The retailer will order additional stock based upon actual purchases and/or inventory forecasts.
There are some important ways you can enhance your Print On Demand inventory status at Amazon and others:
The bottom line: Your pre-sale activity is vital to the stock status and overall selling success of your book. Do everything you can to send people to view your book product page while you’re in the pre-sale status.
Are there any restrictions when adding POD to my printed book quote?
Print on Demand is not available for the following trim sizes: