Oba Kunta Octopus offers clients the rare opportunity to work with established professional editors and ghostwriters who will guide them through every step of the process to ensure that their book (and other communication project) is well written, meticulously edited, and published. At Oba Kunta Octopus, we specialize in Ghostwriting, Promotional Business writing, Memoir writing, Technical writing, Editing and proof-reading and Book publishing (eBook and printed book), including eBook conversion and self-publishing on POD).
Graphic design is the art of visual communication and presentation. It is the bedrock of creative services. Graphic design techniques combine the use of text and images to create a desired message and this is referred to as visual communication.
Graphic design output can only be on a 2-dimensional format (whether it is designed for print or electronic publishing), yet it remains very powerful in business and communication. Visuals are impactful. They attract and create interest in communication. It is normally acknowledged that the most clever "designs" are meaningless if they don't communicate the desired message. This is a question of creative functionality. Graphic design; really, is a technique that relies on inherent creative talents and skills bordering on fine art.
In clear lingo, fine art is the mother of graphic design, and graphic design follows fine art not only in importance but also as a matter of record and reference. While fine art stands for inborn talents, artistic skills, imagination and creative flair, graphic design combines all that with modernity, trends, fashion and, of course, instruments and technology. And since we live in post-modern age, graphic design has taken over from fine art in terms of functionality and purpose in business. As a matter of fact, during the last century, graphic design emerged from fine art and photography to become a recognised profession within the Graphic Arts and Print Production disciplines and today is part and parcel of the kogs that drives the wheels of business, technology and industry, alongside artchitectural design, interior design, fashion design, product design, industrial design and print production. It is more; graphic design functions in multimedia design, web design and interactive media, and in film production - documentaries, jingles, TV entertainment, advertising and the Internet.
The process of creating a graphic is an artistic process. The most successful graphic designers must always have a strong background in fine art. This is why the process of creating a graphic is referred to as illustration, and a finished graphic was in the near past referred to as an artwork or drawing. It is important to note that the term graphic (to mean a finished visual) is relatively new and came about in the 21st Century with the use of computers graphic design software such as CorelDraw and Illustrator. Before such software came into existence, graphic designers used to create artwork by hand on the drawing board using typography, instruments and coloured pigments. In the graphic design process, typography, typesetting and photography were skillfully combined by graphic designers and paste-up artists on the drawing board to create magazines, brochures, letterheads, business cards etc. Other services such colour separation, bromide reduction, film production and pre-print production (pre-press) were subcontracted to agencies and printers.
Creativity in graphic design terms feeds a lot on fine art. Creative minds are able to visualize and visualization is the hallmark of graphic design. This is because visualization is the first important step toward creating a concept for advertising, branding etc (together with marketing input) Training helps a lot in instilling discipline, techniques and adaptation of skills using the principles or Elements of Design. These are:
Graphic Design helps reinforce your visual message to your current and potential clients and/or customers. It acts as your "silent salesperson" and helps keep your business, whether on-line or a physical building, at the top of people's minds top-of-mind awareness.
It takes 7-9 impressions before a client/customer will act on the message they are receiving. Therefore, graphic design helps build and maintain people's awareness of your business with a visual "marketing message.". When graphics are at their finest, they strengthen your brand and entice people to read the content of your print and advertising materials.
Planning a graphic design strategy is extremely necessary for your business. By creating the right visual theme to carry across all media, it is easier get your message to your target market(s) and is a factor in determining if your business will succeed or fail. It used to be that a new business could throw up a sign and shout, "I'm open for business."
Today, it is more complicated and with the Internet, more competitive. Now, people ask: "What can you do for me and why are you better than someone else?" By having a strategic graphic message that incorporates appropriate images and color psychology, you have a better chance of staying at the top of people's minds and having a successful business. Graphic design combines all the elements into a comprehensive marketing design strategy and you have a successful business.
Think of "Big Brand Colours " - Barclays, Safaricom's green, Coop Bank's dark green, Family banks blue, Western Union's black and yellow and the golden arches, Coca Cola's red & White,Yahoo's red,DHL's golden yellow....no matter the business, colors and images are an important part of their brand. Without them, they would not have built their brand and they would not be at the top of people's minds.
Let Oba Kunta Octopus be your graphic design team member to help create powerful Corporate Identity and Brand plus marketing tools and strengthen your brand. Our creative department specializes in solving visual branding concerns for small and mid-sized companies.
Our clients come to us seeking help to create a contemporary look, brand recognition, and consistency in their graphic product or service marketing or advertising strategies. They know that they need to invest in their business to generate future profits. We believe everything needs to support your brand identity and work together for maximum effectiveness. Every single piece of correspondence a potential customer sees from your company must have the same look and feel. You never get a second chance to make a first impression.
Views some graphic design print projects and mockups.